experience
Front End Web Design + Implementation
Digital Marketing Strategist
Communications
Editorial
Hi there, and thanks for checking out my expanded resume!
Hopefully, you’ve found yourself on this page because you clicked or scanned a link on my application for the Director of Marketing (Creation & Content Development) position at the Bermuda Tourism Authority. Don’t forget to check out my cover letter—click that blue button to download a PDF copy.
Website Management & Support Services
JourneyWoman.com & The Women's Travel Directory
2013—Present
- Software recommendations/implementation
- Google Analytics and reporting
- SEO
- Social content management and scheduling
- Newsletter list management
- B2B communications
- Administrative activities—internal and external customer service, troubleshooting, product management, invoice management
Digital Marketing Strategy & Website Development
Fox Plus Wilson
2013—Present
- Website design and implementation, including e-commerce integration, forum/membership platform, and classified/ad directory
- Develop branding documents and guidelines (Wooden Horse, RoadWRX, and the Northumberland Diverse People Coalition (NDPC).)
- Implement a cross-platform marketing strategy to increase awareness and build SEO
- Develop and manage newsletter mailing lists (multiple segments) via platforms like ConvertKit, MailChimp (JounreyWoman + The Women’s Travel Directory)
- Regular analytics and reporting for both brand and clients; monitor site performance, SEO and keyword optimization, user experience, ROI, and forecasting
Contributing Editor
Fodor's Bermuda Travel Guide
2020, 2022, 2024
I’ve participated in the revision process of the past three editions of Fodor’s Bermuda Travel Guide. It’s a completely immersive exercise: exploring the exciting and new while extolling the virtues of the parts of the island that stand the test of time. The process involves fact-checking the existing information, but also highlighting and recommending new or outstanding businesses across the island, to entice visitors to experience Bermuda in its entirety.
- Proofreading
- Fact-checking
- Research
Contributing writer
The Royal Gazette
2005—2009 | Ongoing
Originally a member of the Advertising department at The Gazette, I worked closely with sales to develop broadsheet and tab advertorial supplements. Our editorial team was small, which meant I was able to engage in all aspects of the process, from conception to print (and in some cases, beyond—sales, proofreading, editing, etc.). In 2008, I was asked to cover the three-month maternity leave of the then Special Features editor.
I contribute editorial content to publications like Best Health, the Scholarships Directory, and RG Mags on an ongoing basis.