Lower-left placement, always
Text anchored to the same corner across every slide so the eye learns where to land, a small consistency that makes a 7-slide story feel more authentic.
The gold rule as a signature
A simple hairline detail on every slide to reflect the brass fixtures in the museum itself, and a throughline that connects the current plant series, and future content properties to develop a recognizable and trusted brand for Carter House.
I opted for a desaturated, slightly uneven colour treatment instead of more modern filters to create a sense of content that feels atmospheric and organic, and echoes the historical context.
Large-format serif type does the emotional work a photo caption can’t. The scale and placement replicate an exhibit placard.
