about
hi, bonjour!
i’m melissa! welcome to my little part of the (digital) world. in a nutshell–complete with buzzwords–i’m a freelance digital marketing whiz who works primarily with small businesses and female entrepreneurs to build their brands online through accessible, simple web design, and grassroots campaigning that lets their personality shine.
to be a little cliche, i call myself a “jill of all trades,” as i’ve spent the last umpteen years understanding the needs of small businesses and expanding my services to be as comprehensive as possible. web design, seo, writing for web and print, social media marketing, campaign ideation and execution, newsletter marketing, and, when necessary, simple graphic design to create digital and for-print collateral. seems like a lot, right? for a small business, having a one-size-fits-all solution that can work within their tight budget can be the difference between standing on the curb and getting a seat at the table.
reasons i drink coffee in the morning
- Digital marketing strategy
- Keyword research & keyword management
- Website development (WordPress)
- Page builders (Elementor, Divi)
- Accessibility & Sustainability
- E-commerce & Payment Integration
- Google Analytics suite (Analytics, Search Console, Ads)
- SEO Content Writing
- Long- and short-form editorial
- Project management + related applications (Trello)
- Asset creation + management (Photoshop, Illustrator, Canva)
- Photo Editing
my story isn’t unique. i’m a millennial, born and raised in bermuda. i spent about 18 years in Ontario (i am proudly half french-canadian, salut!). in 2024, i moved back to the island to “peacefully coexist” with my mom and my two kids.
i’ve spent half my life working in publishing in some capacity, starting out when a hot-shot special features editor took a chance on this totally green writer with no professional experience and accepted my bid for a position in her department at the royal gazette. i’m a firm believer in applying for the jobs you think you aren’t qualified for, all you risk is a no.
since, i’ve worked in communications and/or marketing for a number of industries, building or managing websites (from straight html to cms like wordpress), creating copy, editing or updating existing content, developing strategies, and running all-around support (from minor graphic design to customer service to tech support). i’ve never wanted my face out front, i just want to help you shine.
in fairness, i’m not sure my methods are like everyone else. in fact, i hope they aren’t! to be frank, i’m tired of trying to fit a mould that was never built to hold people or brands like me anyway. i am unorthodox, and i will try all the things. the grass isn’t always greener on the other side, but if you only ever stick to your own yard, how will you know what’s going on on the other side of the fence?
we’re not going to do the same old thing. think outside the box with me. even if it flops, we’re going to give them something to look at, something to remember–and we’re gonna have some fun while we do it!