Lower left placement, always
Text anchored to the same corner across every slide so the eye learns where to land — a small consistency that makes a 7-slide story feel authored, not assembled.
The gold rule as a signature
One hairline, one weight, every slide. It echoes the brass fixtures in the museum itself and became the throughline the plant series now borrows from.
Desaturated, slightly uneven colour treatment instead of a clean modern filter — the content should feel like it was found, not manufactured.
Large-format serif type does the emotional work a photo caption can’t — it gives Tommy Fox the same visual weight a exhibit placard would give him in person.
